These two photographers who work in fine art photography came to talk to class about their business.
Dan O' Day made a very interesting speed about his inspirations to do fine art and he advised us to shoot anything in our mind, make everything creative and enter competitions. He also advised us to have photos represented by some art galleries that would have more customer who would buy prints from art galleries.
He also told us to send our artworks over to some magazines who published alternative/ fine arts of artists / photographers around such as: Oyster, Frankie, Capture, Kurv...
The second part of the class was Harley Richardson speech. She talked to us about make massive productions from her fine art and enter fine art fairs to find retailers or direct customers. I wasn't really interesting in that kind of business and I had to leave earlier so I didn't listened to all of her speech.
Thursday, November 18, 2010
Hillary Wardhaugh
Hillary is another teacher of Industry Awareness and as Lindi, she's also a very successful photographer in portraiture and wedding, and has many activities helping amateur photographers to value their talents.
Hillary also talked about her business, how did she start and how should she estimate her pricing. Still the same with other photographers but she pointed out to be an AIPP member would be important. And in contrary with Ben and Lindi, who said photographers should reply on expensive prints / album charging, Hillary said she would like to have pay up front for shooting, not for expensive prints.
Hillary also talked about her business, how did she start and how should she estimate her pricing. Still the same with other photographers but she pointed out to be an AIPP member would be important. And in contrary with Ben and Lindi, who said photographers should reply on expensive prints / album charging, Hillary said she would like to have pay up front for shooting, not for expensive prints.
Geoff Comfort, commercial photographer
Geoff Comfort, who worked in commercial photography especially in ariel and architecture photography, came to talk to us about his works.
He spent a lots of ariel service for his jobs. But he has many exclusive photos and he can sell this service to land investment companies. He also talked about estimate pricing as well, although it's the same with other photographers who already talked about.
He showed his favourite job shooting a building (1 building of ANU complex) that he could charged for $6,000 and he still could charged for its licensing for other parties to buy that photos and use for their advertising campaign.
He spent a lots of ariel service for his jobs. But he has many exclusive photos and he can sell this service to land investment companies. He also talked about estimate pricing as well, although it's the same with other photographers who already talked about.
He showed his favourite job shooting a building (1 building of ANU complex) that he could charged for $6,000 and he still could charged for its licensing for other parties to buy that photos and use for their advertising campaign.
Ben Kopilow, wedding photographer
Ben Kopilow, a successful wedding photographer who won many AIPP Awards, came and have an interesting talk for us about making wedding photography business:
He talked about knowing the market out there:
• Shoot and burn photographers
• Middle-end
• Hi-end (shoot less / charge higher)
He also talked about how you consult our client to make them purchase higher package and still happy about it.
• Shouldn't you give them your cheap package because they always want something free.
• They willing to pay more for a premium album / prints
• Not many clients will come back for reprints
He talked about knowing the market out there:
• Shoot and burn photographers
• Middle-end
• Hi-end (shoot less / charge higher)
He also talked about how you consult our client to make them purchase higher package and still happy about it.
• Shouldn't you give them your cheap package because they always want something free.
• They willing to pay more for a premium album / prints
• Not many clients will come back for reprints
Galvin Blue
An ACMP head photographer came and talked to class about how should we estimate our pricing.
Interesting points:
• Estimate your overhead cost:
- Renting / facilities
- Accounting / Customer service
- Communications: internet / phones / websites
- Equipment: investment / repairs, replace / revenue / insurance
- Staff: salary / taxes
• Estimate your working fee based on:
- Per shot
- Per hour / day
• Never say NO
• Keep everything tracking by hard copies
• Join professional groups to get help with contract / license templates & get your name listed.
http://acmp.com.au/
Interesting points:
• Estimate your overhead cost:
- Renting / facilities
- Accounting / Customer service
- Communications: internet / phones / websites
- Equipment: investment / repairs, replace / revenue / insurance
- Staff: salary / taxes
• Estimate your working fee based on:
- Per shot
- Per hour / day
• Never say NO
• Keep everything tracking by hard copies
• Join professional groups to get help with contract / license templates & get your name listed.
http://acmp.com.au/
Lindi Holly Photography and How to make a photography business.
Lindi, 1 of 2 teachers for Industry Awareness, is also a successful photographer in Canberra in event, wedding and portrait photography, talked to class about how she started her business.
Interesting things that we should notice if we'd like to create a business:
• Branding / Marketing (keep it simple)
• Registration (ABR / ABN / TFN / GST / business name)
• Portfolio presentation
• Terms & conditions of working / sitting
• Licensing & copyrights
• To sell better package / premium prints & album packages.
Also, Hillary told us about a seminar of a very successful female photographer who is Sydney based, making over $400,000 a year by taking portrait photos of ordinary woman and make them look fabulous. Her studio make good use of natural lighting.
Interesting things that we should notice if we'd like to create a business:
• Branding / Marketing (keep it simple)
• Registration (ABR / ABN / TFN / GST / business name)
• Portfolio presentation
• Terms & conditions of working / sitting
• Licensing & copyrights
• To sell better package / premium prints & album packages.
Also, Hillary told us about a seminar of a very successful female photographer who is Sydney based, making over $400,000 a year by taking portrait photos of ordinary woman and make them look fabulous. Her studio make good use of natural lighting.
Week 1, Introduction
Introduction about Industry Awareness for all activities of this semester. Assignment 1 & 2 handed.
Assignment 1: Blogging
Assignment 2: Research about 1 local photographer & 1 international photographer who work in the photography business category that we've chosen for ourselves.
Assignment 1: Blogging
Assignment 2: Research about 1 local photographer & 1 international photographer who work in the photography business category that we've chosen for ourselves.
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