Ben Kopilow, a successful wedding photographer who won many AIPP Awards, came and have an interesting talk for us about making wedding photography business:
He talked about knowing the market out there:
• Shoot and burn photographers
• Middle-end
• Hi-end (shoot less / charge higher)
He also talked about how you consult our client to make them purchase higher package and still happy about it.
• Shouldn't you give them your cheap package because they always want something free.
• They willing to pay more for a premium album / prints
• Not many clients will come back for reprints
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